100% of their proceeds go to WWF.
Starting today (because this planet is awesome and worth saving) all of the proceeds from a selection of the iTunes App Store's paid apps, plus in-app purchases, are going to the World Wildlife Fund (WWF) in honor of 🌍 Earth Day 🌎.
BBC / Via giphy.com
WWF's projects support the health of forests and oceans, the accessibility of fresh water, wildlife preservation, the reduction of food waste, and the promotion of renewable energy.
There are 27 apps participating in the campaign, which runs through April 24, and here are some of our favorites.
Note: only the iOS versions of the apps support WWF, but the Android apps are linked here just in case you have an Android device and are just curious.