A Kind Of In-Depth Look Into Taylor Swift’s First Coachella

A new era has arrived.

First of all, she unofficially but very officially announced the new era — let’s call it ABB (after bleach blonde) — with this photo, revealing her new hair. Everything BBB (before bleach blonde) is in the past.

First of all, she unofficially but very officially announced the new era — let's call it ABB (after bleach blonde) — with this photo, revealing her new hair. Everything BBB (before bleach blonde) is in the past.

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She dubbed the look « BLEACHELLA. » You know, ’cause bleach + Coachella = bleachella. It all makes sense.

She dubbed the look "BLEACHELLA." You know, 'cause bleach + Coachella = bleachella. It all makes sense.

She continued the weekend by sharing more pics of her new alt self. This is a black-and-white photo, how emo.

She continued the weekend by sharing more pics of her new alt self. This is a black-and-white photo, how emo.

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