A new era has arrived.
First of all, she unofficially but very officially announced the new era — let’s call it ABB (after bleach blonde) — with this photo, revealing her new hair. Everything BBB (before bleach blonde) is in the past.
She dubbed the look « BLEACHELLA. » You know, ’cause bleach + Coachella = bleachella. It all makes sense.
She continued the weekend by sharing more pics of her new alt self. This is a black-and-white photo, how emo.