Model Kelvin Davis says “my part and contribution to the project was 100% authentic and real.”
Last month, Aerie released what it said was its latest underwear campaign, #AerieMan, featuring four models: Doug, Matt, Kelvin, and Devon.
The company said the campaign was a body-positive approach to male underwear, and included men of different body types.
But just a week after releasing the campaign — to universal praise — Aerie backtracked. It claimed AerieMan was actually an April Fools’ Day joke all along.
The brand reveals today its #AerieMAN campaign, featuring a mix of quirky characters of different sizes and personalities sharing « real life » stories in their skivvies, was all in good fun to parody the #AerieReal campaign by Aerie, a leader in body-positive marketing.