An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools’ Joke

Model Kelvin Davis says “my part and contribution to the project was 100% authentic and real.”

Last month, Aerie released what it said was its latest underwear campaign, #AerieMan, featuring four models: Doug, Matt, Kelvin, and Devon.

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The company said the campaign was a body-positive approach to male underwear, and included men of different body types.

The company said the campaign was a body-positive approach to male underwear, and included men of different body types.

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But just a week after releasing the campaign — to universal praise — Aerie backtracked. It claimed AerieMan was actually an April Fools’ Day joke all along.

But just a week after releasing the campaign — to universal praise — Aerie backtracked. It claimed AerieMan was actually an April Fools' Day joke all along.

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The brand reveals today its #AerieMAN campaign, featuring a mix of quirky characters of different sizes and personalities sharing « real life » stories in their skivvies, was all in good fun to parody the #AerieReal campaign by Aerie, a leader in body-positive marketing.


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