It later apologised, saying it “incorrectly” prohibited the ad.
Facebook has issued an apology after it rejected an advertisement featuring plus-size model Tess Holliday, saying it depicted « a body or body parts in an undesirable manner ».
The photo was advertising a talk show from Cherchez la Femme, an Australian group that organises monthly events covering « current affairs and popular culture from a feminist perspective ».
Cherchez la Femme was created by Karen Pickering, who co-founded SlutWalk Melbourne and is the director of the Girls on Film Festival. The group's latest event, Cherchez La Femme: Feminism and Fat, focusses on the fat acceptance movement and social acceptance of « good health at any size ».
On Thursday last week, one of the producers of CLF, Jess, wrote on the group’s page about Facebook’s refusal to approve an advert promoting CLF’s latest show.
« Earlier this week, on the back of announcing the show, I went to boost our event through Facebook, » wrote Jess.
« To my surprise, Facebook rejected my boosted ad request because it promoted an 'idealised physical image'. »
Jess appealed the decision, believing it to be a mistake, but was shocked when Facebook upheld the initial rejection on the grounds the image « contravened its health and fitness policy ».
Facebook told CLF that an image of a woman « running or riding a bike » would be more appropriate, so the group took the social media giant’s advice and posted a picture of a plus-size model riding a bike.