Just try and not smile.
This is Rolex, a French bulldog puppy who has won over Instagram with his incredible cuteness.
Rolex shares an Instagram account with his older sister Sheli, a 1-year-old Frenchie. Together they have amassed over 17,000 followers.
Their owner, Natalie Shalom, told ABC News that Rolex is a « perfect little model. »
« Everywhere we go, he captures everyone's attention, » she said. « He has such a big personality. He's a character. »
But Rolex is now kicking cuteness up a notch with this insanely adorable video of himself eating a watermelon…WHILE SITTING IN IT.